With the continuous upraising of social networks, communication has become a great asset for everyone. So spreading the word and getting to show people what can be achieved is an amazing opportunity. With support from Desarrollo Punta de Mita, in collaboration with PEACE and local members, Punta Mita invested in a marketing campaign that would emphasize the positive contributions made by non-profits in light of the town’s challenges. The project was set in motion and the results were beyond amazement.
Hence, the programs of PEACE were spotlighted as part of the marketing campaign via various media such as videos, photos, radio, and social events such as the Higuera Blanca beach clean-up and murals. The videos and photos were uploaded to social media platforms, and the results were remarkable, in particular on Facebook. Having shared around 8 videos, showcasing each individual program from PEACE, an estimate of people reached by each video was 3,000 to astonishing 50,000. For an example of the videos promoting PEACE, we have taken the liberty to add subtitles for your convenience. To watch, please click here.