In April, PEACE Punta de Mita directors and staff met for a two day planning session at The St. Regis Punta Mita Resort. This meeting was more structured than those in the past, and it generated much output of strategic importance. Of special note, the team performed a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
The group defined the things the charity does well, the issues that need attention, the fortuitous things that lie ahead, and the “red flags” of caution. For instance, fundraising among a finite base of donors is always on the top of potential threats list as this effort is the lifeline for what we do.
What leads the to-do-better list is how we communicate between directors and staff and the translation deficiency, Spanish (the official language of our donataria) versus English that requires improvement.
Summarizing the session, Ron Budacz, Board of Directors Chair, commented, “In addition to revisiting our strategy, this interactive and freewheeling meeting led to a long list of concepts for future study. Since PEACE Punta de Mita cannot be ‘all things to all people’, this workgroup created priorities that will lead to a rematch of resources to the most pressing needs of the community.”